Email Marketing Specialist vs Social Media Manager – who should you choose?

There’s a long-standing debate raging about whether an email marketing specialist is a wise investment when compared to going the social media marketing route (Facebook, LinkedIn, Twitter, Instagram etc.). Some claim email marketing is dead and social media marketing is (exclusively) the way to go. But, the truth is out there, and I think it’s time to take a cold, hard look at the facts to establish once and for all where email marketing stands in the digital marketing ecosystem. After all, it’s your bottom line we’re talking about and you need to know if your marketing spend is [...]

2019-02-15T07:00:12+02:00By |email marketing strategy, lead generation, marketing strategy|6 Comments
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Why you should partner a digital marketing agency that understands AI

AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]

2019-02-15T07:03:16+02:00By |lead generation, marketing strategy, marketing tools|2 Comments
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3 Keys to Unlocking 25% More Profit from Your Business – Without New Customers 

If you’re in business, there’s a serious profit opportunity right under your nose. However, here’s a sad fact. This opportunity is either ignored completely or, in most cases, not fully exploited by most businesses. Too often, the value of existing customers and the potential they represent for increased revenue and profits is neglected at worst or mismanaged at best. But, a 25% increase in profits without new customers? Sure, why not? According to Management Consultancy, Bain & Co, it’s entirely possible. Bain & Co is one of the biggest (t/o $2Bn+) and most respected Management Consultancies on the planet, so it makes sense to consider what they have to say. [source: http://www.bain.com/Images/BB_Prescription_cutting_costs.pdf]. Here are the 3 keys to unlocking 25% more profit without new customers and what you’ll discover [...]

2019-02-15T07:04:28+02:00By |marketing strategy|0 Comments
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Increase Your Profits with the Right Online Marketing Strategy

Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures you connect with your target audience in a way that naturally brings them to you. Most importantly of all, Inbound Marketing results in Prospects and [...]

2019-02-15T07:05:40+02:00By |copywriting strategy, lead generation, marketing strategy, marketing tools, seo, website engagement|0 Comments
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Online lead generation – critical information about guest blogging!

Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]

2019-02-15T07:06:53+02:00By |lead generation, marketing strategy, marketing tools, seo|4 Comments
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