Portfolio
Look, I know you’re busy and the last thing you need is a marketer or copywriter who’s not a reliable self-starter, doesn’t have a single original thought, and doesn’t deliver work on time, every time.
That’s NOT me.
When we work together I become a valuable and collaborative member of the team, with your success front of mind in everything I do.
That’s why many of my projects can be measured in years and not weeks or months…why change something that just works?
Let’s talk.
This IS me…
- I’ve been a full-time Copywriter, Marketer, SEOist & (Sales) Funnel Builder since 2011.
- I’m fully conversant with all current SEO best practices, including keyword selection and on and off-page optimization.
- My previous career was in IT and tech; I ran my own IT company in the UK for 10 years.
- I worked directly for IBM, Fujitsu, and Xerox in the UK where I headed up sales teams.
- I’ve written for Fortune 100 Companies including Microsoft, Home Depot, and IBM, and organizations such as PwC (professional services), Bain & Co. (one of the world’s largest management consulting firms), and UNICEF.
Links to my work online
POINTR – TECHNICAL BLOG POSTS
Pointr has offices in London, Boston, Dubai, and Turkey and is a global technology leader in indoor location technology. Pointr Deep Location® is deployed in 18 countries and over 1,000 venues. They provide accurate indoor location & mapping solutions for hospitals, businesses, and organizations with smooth indoor & outdoor transitions. I’m retained by Pointr to produce regular blog content.
PROEMION – WHITE PAPERS, CASE STUDIES, BLOG POSTS, VARIOUS AD HOC CONTENT
German company Proemion provides telematics solutions for OEM machine connectivity. I collaborated closely with members of Proemion’s marketing and product management teams.
proemion.com/ap/why-proemion/resources/preview-7-benefits/7-benefits-mixed-fleet-platform.html
proemion.com/en/why-proemion/resources/implement-mixed-fleet-solution/implement-mixed-fleet-solution.html
proemion.com/en/why-proemion/resources/complete-guide-to-telematics.html
PAPERLESS CONSTRUCTION – CASE STUDIES
UK company Paperless Construction supplies cloud-based construction health and safety software to the construction industry to manage training, compliance, and time & attendance. I interviewed senior management at Paperless’ customers in order to produce these case studies.
CAPSIFI – ENTIRE WEBSITE (22,000 WORDS)
Capsify has offices in Australia, UK, and the US. They’re recognized by Gartner and offer a “complete digital business platform to future-proof companies in an increasingly volatile world”. I wrote their entire website and advised on content, voice, and structure. I developed their tagline (Simply Smarter Business) and advised on how to communicate their value proposition in an easier-to-understand way than they had done previously.
AOT – ENTIRE WEBSITE
With offices in Saudi Arabia, Dubai, and Cairo, AOT is an industry leader in enterprise-wide platform implementation, empowering clients through turnkey enterprise Resource Planning, Business Intelligence, Enterprise Content Management, and Business Intelligence solutions. I wrote their entire website.
Client projects
IT Lab, UK
I currently work with IT Lab on various projects including website content updates, blog posts and more.
CSIS Security Group, Denmark
I collaborate on regular projects with CSIS including their Threat Matrix Management Report which is published twice yearly.
Famoco, Paris
I worked closely with FAMOCO's marketing team in Paris to develop content for their new website.
Canecto APS, University of Denmark, Copenhagen
I worked with Canecto, a Danish startup bringing an Artificial Intelligence (AI) SaaS product to market, as their freelance Marketing Manager.
Sequential Networks, UK
I wrote several pieces for Sequential including articles on cloud computing and colocation, as well as an email campaign aimed at generating fresh inquiries from their email list.
Desk Director, New Zealand
Desk Director retained me to write several "thought leadership" articles for them and I developed the concept of "kicking in digital doors" for one of their blog posts
Parnassus, Silicon Valley, California
I was retained by Parnasus for several months as their freelance Marketing Manager and oversaw a team based in the US, Ukraine and the UK. The team consisted of writers, website developers, programmers, technical trading consultants, and a UK-based Certified Chartered Accountant.
Wanos Networks, South Africa
I wrote a series of press releases for Wanos, a job that developed into writing their complete marketing plan.
Client testimonials
Can’t recommend highly enough.
The quality of work is fantastic and so easy to work with.
Les was was creative, quick-witted, easy to communicate with and paid attention to detail.
He was perfect to work with, I strongly recommend him.
Again, many thanks to Les.
Hard to describe just how pleased I am with his services!
Les is highly competent and certainly knows his stuff.
A pleasure to work with a true professional!
Les was simply awesome in every way. Would definitely ask Les to help [again] if he is available.
Highly recommended.
