Best Funnel Builder for Business 2022 (Review) Les Blythe: Updated 05 Nov 2022 Sending cold leads directly to a sales page, without a funnel in place, burns potential customers quickly and only provides you with a single opportunity to make a conversion and a sale. Using the right funnel builder to construct an automated "business machine" that nurtures every single lead (by capturing their email address, adding them to a list, and giving you multiple opportunities to help them make a buying decision) can easily 10x your success. But that's only part of the story, read on to [...]
The COVID-19 pandemic has had a brutal impact on businesses, large and small. As a result, it’s tempting to think that every company out there is scaling back on both its marketing and copywriting. But a lot of companies are actually ramping up their online marketing efforts. And — as surprising as this may sound — this is particularly true for a lot of local retail companies. These are the companies in your community. The stores on Main Street and in your local malls. Many can’t open their doors. But they’re doing what they can to weather the [...]
There’s a long-standing debate raging about whether an email marketing specialist is a wise investment when compared to going the social media marketing route (Facebook, LinkedIn, Twitter, Instagram etc.). Some claim email marketing is dead and social media marketing is (exclusively) the way to go. But, the truth is out there, and I think it’s time to take a cold, hard look at the facts to establish once and for all where email marketing stands in the digital marketing ecosystem. After all, it’s your bottom line we’re talking about and you need to know if your marketing spend is [...]
GDPR or the General Data Protection Regulation comes into effect on 25 May. But, what is it and why should you care? Here's a short video that explains GDPR, the origins of this piece of European legislation, what its designed to do and the global impact it could have.
AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]