GDPR or the General Data Protection Regulation comes into effect on 25 May. But, what is it and why should you care? Here's a short video that explains GDPR, the origins of this piece of European legislation, what its designed to do and the global impact it could have.
AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical.
If you’re in business, there’s a serious profit opportunity right under your nose. However, here’s a sad fact. This opportunity is either ignored completely or, in most cases, not fully exploited by most businesses. Too often, the value of existing customers and the potential they represent for increased revenue and profits is neglected at worst or mismanaged at best. But, a 25% increase in profits without new customers? Sure, why not? According to Management Consultancy, Bain & Co, it’s entirely possible. Bain & Co is one of the biggest (t/o $2Bn+) and most respected Management Consultancies on the planet, so it
Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures
Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of