There’s a long-standing debate raging about whether an email marketing specialist is a wise investment when compared to going the social media marketing route (Facebook, LinkedIn, Twitter, Instagram etc.). Some claim email marketing is dead and social media marketing is (exclusively) the way to go. But, the truth is out there, and I think it’s time to take a cold, hard look at the facts to establish once and for all where email marketing stands in the digital marketing ecosystem. After all, it’s your bottom line we’re talking about and you need to know if your marketing spend is [...]
GDPR or the General Data Protection Regulation comes into effect on 25 May. But, what is it and why should you care? Here's a short video that explains GDPR, the origins of this piece of European legislation, what its designed to do and the global impact it could have.
AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]
Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures you connect with your target audience in a way that naturally brings them to you. Most importantly of all, Inbound Marketing results in Prospects and [...]
Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]