15 Years of Making a Difference!
Copy, Content & Technical Writer (AI savvy) specializing in:
Sales Pages | Emails | Websites | Blogs | White Papers | Case Studies

Highlights
- I’ve been a full-time Copy, Content & Technical Writer, Marketer, and Sales Funnel Builder since 2011.
- I’m fully conversant with all current SEO best practices, including keyword selection and on and off-page optimization.
- My previous career was in IT and tech; I owned and ran my own IT company in the UK for 10 years.
- I’ve worked directly for IBM, Fujitsu, and Xerox in the UK, where I headed up sales teams.
- I’ve written for Fortune 100 Companies, including Microsoft, Home Depot, and IBM, and organizations such as PwC (professional services), Bain & Co. (one of the world’s largest management consulting firms), and UNICEF.
Clients

POINTR – TECHNICAL BLOG POSTS
Pointr has offices in London, Boston, Dubai, and Turkey and is a global technology leader in indoor location technology. Pointr Deep Location® is deployed in 18 countries and over 1,000 venues. They provide accurate indoor location & mapping solutions for hospitals, businesses, and organizations with smooth indoor & outdoor transitions. I’m retained by Pointr to produce regular blog content.

PROEMION – WHITE PAPERS, CASE STUDIES, BLOG POSTS, VARIOUS AD HOC CONTENT
German company Proemion provides telematics solutions for OEM machine connectivity. I collaborated closely with members of Proemion’s marketing and product management teams.
proemion.com/en/why-proemion/resources/implement-mixed-fleet-solution/implement-mixed-fleet-solution.html
proemion.com/en/why-proemion/resources/complete-guide-to-telematics.html

PAPERLESS CONSTRUCTION – CASE STUDIES
UK company Paperless Construction supplies cloud-based construction health and safety software to the construction industry to manage training, compliance, and time & attendance. I interviewed senior management at Paperless’ customers in order to produce these case studies.

CAPSIFI – ENTIRE WEBSITE (22,000 WORDS)
Capsify has offices in Australia, UK, and the US. They’re recognized by Gartner and offer a “complete digital business platform to future-proof companies in an increasingly volatile world”. I wrote their entire website and advised on content, voice, and structure. I developed their tagline (Simply Smarter Business) and advised on how to communicate their value proposition in an easier-to-understand way than they had done previously.

AOT – ENTIRE WEBSITE
With offices in Saudi Arabia, Dubai, and Cairo, AOT is an industry leader in enterprise-wide platform implementation, empowering clients through turnkey enterprise Resource Planning, Business Intelligence, Enterprise Content Management, and Business Intelligence solutions. I wrote their entire website.










Integrated Digital Marketing & Content Solutions
Life’s complicated, let me help make yours simple
Marketers are generally not writers and vice versa.
That’s why I offer a service that combines expert digital marketing solutions with content creation.
I conceived this strategy to make your life as simple as possible – and to deliver a very important benefit to your business:
“Zero disconnect between Marketers and Writers, I’ve got your digital marketing AND content creation needs covered.”

