Hi, it’s Les Blythe.

Lack of vision was never your stumbling block.

But a lack of dependable content and marketing resources, well, that’s another story entirely.

Whether you’re heading up a marketing department, scaling a high-growth enterprise, or managing a consultancy, your daily focus is on driving measurable growth, optimizing operational efficiency, and maintaining brand authority.

Yet, achieving these objectives means overcoming a series of recurring bottlenecks:

Internal Resource Constraints: Your core team is highly skilled but stretched thin. This results in critical projects, such as launching a high-ticket sales funnel, updating key copy, or deploying new content strategies, being pushed to the back burner due to a lack of bandwidth.

A Disconnect Between Your Tech and Your Message: When you’re too close to the tech, it’s easy to promote the features of your product or service without cleary communicating how it makes your potential customer’s life better, easier or more profitable. This is common and it’s marketing suicide!

Fragmented Vendor Management: You’re tired of managing multiple, disjointed freelancers, one for technical setup, one for SEO strategy, and another for copywriting, and dealing with the resulting communication gaps and inconsistent quality.

You need an extension of your team, not another vendor to manage.

You don’t need generic marketing packages (I’m guessing you’ve realized that by now).

You need an expert partner who understands your operation in depth.

Ultimately, you need a reliable, senior-level resource who can translate complex technical concepts into clear, compelling, and revenue-driving digital assets.

We should talk:
les@lesblythe.com or my Contact Page

This isn’t really about me, but more about how I can help you.

That said, here’s a summary of my background:

• I’ve been a full-time Copy, Content & Technical Writer, Marketer, and Sales Funnel Builder since 2011.
• I’m fully conversant with all current SEO best practices, including keyword selection and on and off-page optimization.
• My previous career was in IT and tech; I owned and ran my own IT company in the UK for 10 years.
• I’ve worked directly for IBM, Fujitsu, and Xerox in the UK, where I headed up sales teams.
• I’ve written for Fortune 100 Companies, including Microsoft, Home Depot, and IBM, and organizations such as PwC (professional services), Bain & Co. (one of the world’s largest management consulting firms), and UNICEF.

POINTR – TECHNICAL BLOG POSTS

Pointr has offices in London, Boston, Dubai, and Turkey and is a global technology leader in indoor location technology. Pointr Deep Location® is deployed in 18 countries and over 1,000 venues. They provide accurate indoor location & mapping solutions for hospitals, businesses, and organizations with smooth indoor & outdoor transitions. I’m retained by Pointr to produce regular blog content.

pointr.tech/blog/author/les-blythe

PROEMION – WHITE PAPERS, CASE STUDIES, BLOG POSTS, VARIOUS AD HOC CONTENT

German company Proemion provides telematics solutions for OEM machine connectivity. I collaborated closely with members of Proemion’s marketing and product management teams.

proemion.com/en/why-proemion/resources/implement-mixed-fleet-solution/implement-mixed-fleet-solution.html
proemion.com/en/why-proemion/resources/complete-guide-to-telematics.html

PAPERLESS CONSTRUCTION – CASE STUDIES

UK company Paperless Construction supplies cloud-based construction health and safety software to the construction industry to manage training, compliance, and time & attendance. I interviewed senior management at Paperless’ customers in order to produce these case studies.

paperlessconstruction.co.uk/case_studies

CAPSIFI – ENTIRE WEBSITE (22,000 WORDS)

Capsify has offices in Australia, UK, and the US. They’re recognized by Gartner and offer a “complete digital business platform to future-proof companies in an increasingly volatile world”. I wrote their entire website and advised on content, voice, and structure. I developed their tagline (Simply Smarter Business) and advised on how to communicate their value proposition in an easier-to-understand way than they had done previously.

capsifi.com

AOT – ENTIRE WEBSITE

With offices in Saudi Arabia, Dubai, and Cairo, AOT is an industry leader in enterprise-wide platform implementation, empowering clients through turnkey enterprise Resource Planning, Business Intelligence, Enterprise Content Management, and Business Intelligence solutions. I wrote their entire website.

aot.sa