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Online lead generation – critical information about guest blogging!

Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]

Online marketing strategy – is your content a dismal failure?

If your online marketing strategy is a dud, your ROI is probably down the toilet and you're haemorrhaging money. It's that simple. Now, it may seem an obvious thing to say, but I'm going to say it anyway. You NEED a consistent online marketing strategy. Period. It doesn't help to dabble. These days, the online competition for the hearts and minds of your customers is fierce and getting more intense every day. You've got to have skin in the game and get serious about this stuff if you want to see results. If you don't, the lack of results from your online marketing [...]

How’s your content? Do your website visitors actually want to read it?

I was interested in a job advertisement for a freelance writer I came across recently. I could almost feel the advertiser’s frustration in the text of his ad. He wanted someone to write 2 – 4 posts a month for his blog. Sounds straightforward enough, right? Well, it would seem not. The following words formed part of his freelancing ad (paraphrased) “I just want someone who can write posts that my visitors actually want to read!” I don’t have the ad to hand right now, but I’m sure there was at LEAST one exclamation point in there. This guy’s [...]