Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]