SOM™ helps you get it right
Marketing your business effectively shouldn’t be all smoke and mirrors, your life is complicated enough. While it’s true the detailed actions needed to get it right require considerable expertise, the high-level concept is straightforward enough.
To help you focus on the bigger picture, we’ve broken the whole process down into three steps we call SOM ™
Before you think about marketing online, you should thoroughly analyze your website. Ever wonder why your competitors appear higher than you in Google, close more deals and perform better? They have a website that works.
You can’t get the results you want if you market with a broken website – one that’s badly written, difficult to navigate and doesn’t convert visitors into leads and customers (find out more)
Once you uncover critical improvements for your website you need to fix it. Words that engage your audience, an easy to follow website structure, landing pages that convert and more – all elements of a website that makes sense to visitors and works.
Now it’s time to market. Email outreach, LinkedIn (recommended for business) or Facebook – you choose. Bringing interested prospects to a website that works means more leads and customers.