Why you should partner a digital marketing agency that understands AI

AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]

Increase Your Profits with the Right Online Marketing Strategy

Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures you connect with your target audience in a way that naturally brings them to you. Most importantly of all, Inbound Marketing results in Prospects and [...]

Online lead generation – critical information about guest blogging!

Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]

Online marketing strategy – is your content a dismal failure?

If your online marketing strategy is a dud, your ROI is probably down the toilet and you're haemorrhaging money. It's that simple. Now, it may seem an obvious thing to say, but I'm going to say it anyway. You NEED a consistent online marketing strategy. Period. It doesn't help to dabble. These days, the online competition for the hearts and minds of your customers is fierce and getting more intense every day. You've got to have skin in the game and get serious about this stuff if you want to see results. If you don't, the lack of results from your online marketing [...]

How’s your content? Do your website visitors actually want to read it?

I was interested in a job advertisement for a freelance writer I came across recently. I could almost feel the advertiser’s frustration in the text of his ad. He wanted someone to write 2 – 4 posts a month for his blog. Sounds straightforward enough, right? Well, it would seem not. The following words formed part of his freelancing ad (paraphrased) “I just want someone who can write posts that my visitors actually want to read!” I don’t have the ad to hand right now, but I’m sure there was at LEAST one exclamation point in there. This guy’s [...]

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