GDPR or the General Data Protection Regulation comes into effect on 25 May. But, what is it and why should you care? Here's a short video that explains GDPR, the origins of this piece of European legislation, what its designed to do and the global impact it could have.
Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures you connect with your target audience in a way that naturally brings them to you. Most importantly of all, Inbound Marketing results in Prospects and [...]
Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]
If your online marketing strategy is a dud, your ROI is probably down the toilet and you're haemorrhaging money. It's that simple. Now, it may seem an obvious thing to say, but I'm going to say it anyway. You NEED a consistent online marketing strategy. Period. It doesn't help to dabble. These days, the online competition for the hearts and minds of your customers is fierce and getting more intense every day. You've got to have skin in the game and get serious about this stuff if you want to see results. If you don't, the lack of results from your online marketing [...]