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Email Marketing Specialist vs Social Media Manager – who should you choose?

There’s a long-standing debate raging about whether an email marketing specialist is a wise investment when compared to going the social media marketing route (Facebook, LinkedIn, Twitter, Instagram etc.). Some claim email marketing is dead and social media marketing is (exclusively) the way to go. But, the truth is out there, and I think it’s time to take a cold, hard look at the facts to establish once and for all where email marketing stands in the digital marketing ecosystem. After all, it’s your bottom line we’re talking about and you need to know if your marketing spend is [...]

Why you should partner a digital marketing agency that understands AI

AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]

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