1. What is the difference between Organic SEO and Local SEO?
Organic SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are looking to generate awareness through a wider audience.
If you’re running a national campaign, or an e-commerce campaign, this is the perfect solution for you.
Local SEO targets local search specifically. This means that your audience is within a few miles of your business and your online presence is meant to drive foot traffic to an actual establishment.
Local is done through several methods including using geo-centric keywords, producing locally relevant content, building citations in local niches and directories, and tying up with websites in the same area.
2. Do you guarantee rankings?
- Organic rankings are primarily influenced by the various Search Algorithms that are impossible to completely manipulate or predict.
- My methodology works by leveraging as many of the proven search metrics to your advantage as possible. I aim to make your business the most relevant result for a specific search query or Keyword. I provide best-of-breed solutions to all my clients, and openly discuss the bigger picture and what to expect.
- Like all reputable SEO companies, I don’t guarantee rankings. In fact, if anyone offers you “guaranteed rankings” the accepted best practice is to avoid.
3. How soon do I rank?
- As a general rule, I recommend a six month period to see positive results in a campaign. How quickly you rank depends on over 300 metrics and how many are inherently present in your site from the time the project starts.
- No 6-month period will pass where no positive results are delivered; however, significant traffic increases are dependent on your location, keywords, your site’s authority and age, and other factors.
- Inherently powerful websites can see results as quickly as 60 days. Entirely new websites may take much longer to see a significant number of terms appear on the first page and the top 3 positions in search.