LinkedIn Profile Optimization 2018-01-30T11:11:13+00:00

LinkedIn Profile Optimization

Is your LinkedIn profile a magnet for new leads and customers?

The LinkedIn business network offers an unparalleled opportunity for businesses to connect, get their message seen and generate sales.

LinkedIn is not a social free-for-all like Facebook. People go to LinkedIn to make connections, engage with their peers and seek out professionals who can help them solve business problems.

If you run any kind of business, are involved in sales or offer a professional service or consultancy – you need to be strongly represented on LinkedIn.

The opportunity to make profitable business connections via LinkedIn is growing exponentially – look these LinkedIn membership numbers:

linkedin profile optimization get leads from linkedin

What does YOUR LinkedIn profile say about you and your business?

Unbelievably, many businesses are squandering their chance of impressing potential customers on LinkedIn by putting up terrible profiles – profiles that do nothing to convey their business message, their services and what they can do for you.

If you’re in sales, make no mistake, the modern buyer is savvy and will be checking out you and your competitors online. Are you happy for them to judge you on your existing LinkedIn profile?

Your LinkedIn profile is free publicity that can be used to subtly promote your product or services.

Unfortunately, the opportunity is being wasted by millions of LinkedIn users – and that’s just wrong.

Here are some examples, taken straight from LinkedIn, that illustrate the point perfectly.

Sadly, they took less than 10 minutes to find!

linkedin profile writing

Great saying but what can your business do for me?

A ten-word profile??

linkedin profile optimization

A Director of Online Sales with no profile text at all!

linkedin profile rewrite

Just 3 sentences? What a waste.

If your LinkedIn profile looks anything like these examples, let me help you fix it.

Immediately improve your LinkedIn profile

Here are some steps you can take to improve your LinkedIn profile right now:

Headline – The importance of a well thought out headline can’t be overstated. Your headline must draw your buyer in and get them to want to read your LinkedIn profile. It needs to be client-centric, definitely not you-centric. You achieve this by stating who you serve, the value you bring and the problem(s) you solve. It should never be just your job title or company name. Your headline alone can have a huge impact on your profile’s effectiveness at engaging potential customers.

Custom image – make a great first impression and optimize this space with an attractive, relevant image. Check out three of the four examples above that don’t even make an effort to capitalize on this amazing piece of real estate! You need to stand out from the crowd – use your company logo, your company colours, a call to action, convey, extend and reinforce your brand, –  even have fun with your custom image at certain times of the year (like Christmas).

Summary section – this is the first 200 or so characters people see before they click on “see more” to check out the rest of your profile. It’s the ideal place to instantly communicate what you do and how you solve your ideal prospect’s problem or pain.  You need to get prospects to click on the see more link, or your LinkedIn profile is wasted.

These are a just a couple of things you can do to make your LinkedIn profile relevant to your prospect’s needs and connect with them effectively – and we haven’t even got to the body text and the rest of the profile!

My LinkedIn profile optimization service

Why not let me help you optimize your LinkedIn profile and get it to where it should be in order to impress potential customers?

More specifically I:

  • Review your LinkedIn profile as it stands now to evaluate its effectiveness.
  • Consult with you to uncover your background, skills and what you can do for potential customers (quick easy process).
  • Re-write your LinkedIn profile using a proven structure and methodology that works.
  • Build your profile in a way that gives you the maximum chance of being discovered in LinkedIn search.
  • Revise your profile (if necessary) until you’re 100% happy with the result.

In other words,

I  make sure your LinkedIn profile stands head and shoulders above your competition

The bottom line…

There are literally millions of potential customers just waiting on LinkedIn to discover businesses like yours that can help them solve their problems.

To take advantage of this almost limitless pool of leads, your profile must differentiate yourself from the also-rans (I do that for you) and present you as the solution they’ve been searching for.

If you think a professional, fully customized LinkedIn profile is something you need right away, let’s talk.

Book a 15-minute Skype chat – CLICK HERE