Here are some steps you can take to improve your LinkedIn profile right now:
Headline – the importance of a well thought out headline can’t be overstated. Your headline must draw the reader in and make them want to consume the rest of your LinkedIn profile. It needs to be client-centric, definitely not you-centric. You achieve this by stating who you serve, the value you bring and the problem(s) you solve. It should never be just a job title or company name. Your headline alone can have a huge impact on your profile’s effectiveness at engaging potential leads.
Custom image – make a great first impression and optimize this space with an attractive, relevant image. Check out three of the four examples above that don’t even make an effort to capitalize on this important piece of real estate. You need to stand out from the crowd – use your company logo, your company colours, a call to action; convey, extend and reinforce your brand. Even have fun with your custom image at certain times of the year (like Christmas).
Summary section – this is the first 200 or so characters people see before they click on “see more” to check out the rest of your profile. It’s the ideal place to instantly communicate what you do and how you solve your ideal prospect’s problem or pain. You need to get the reader to click on the see more link, or your LinkedIn profile is wasted.
These are a just a couple of things you can do to make your LinkedIn profile relevant to a prospect’s needs and connect with them effectively – and we haven’t even got to the body text and the rest of the profile yet!