Relevance is everything
It all starts with delivering relevant, helpful content that makes prospects want to engage with your brand and what you have to say.
For example, a new website visitor is far less interested in the technical features of your product than they are in discovering how it helps them solve a problem that’s causing them real pain. Something that makes them bookmark your website and come back for more.
Relevance can be the difference between online marketing success and failure.
I’ve written for Fortune 500 companies as well as small and medium-sized businesses and include the following in my client list:
Kimberly-Clark, Home Depot, Bain & Company, Canecto University of Denmark, Oxford Review, Sequential Networks, Smart Legal, CIG-London Ltd, Logojoy, Wanos WAN Optimization, Revolution Productions Hamburg, Faction Health & Safety and AARK.