“Copywriting – the learned art of persuasive writing where the writer convinces the reader to take a specific action using carefully chosen words that make a connection.”
Connect – Convince – Convert
You already know how important it is for your business to have a substantial digital footprint. However, getting found online is only one step in converting your website visitors into leads, customers and, ultimately, ambassadors for your brand.
Once you have their attention, the next step is to motivate them to take a specific action (buy your product, provide their email address, sign up for your newsletter etc.). The right words, carefully chosen to resonate with your audience are the key to increased conversions and sales.