seo

Increase Your Profits with the Right Online Marketing Strategy

Inbound Marketing is a proven, content-based marketing strategy for doing business online in our digital age. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your Customers, not interruptive It’s the most effective, scalable and repeatable way of doing business online today. Rather than relying on obtrusive, outbound tactics such as buying ads, buying email lists and email blasts (spam), Inbound Marketing ensures you connect with your target audience in a way that naturally brings them to you. Most importantly of all, Inbound Marketing results in Prospects and [...]

Online lead generation – critical information about guest blogging!

Guest blogging as a means of online lead generation is a dead duck, or is it? Opinion varies from "it's a valid way to generate leads and ultimately customers", to "it's no longer an effective marketing tool". Okay, here's the scoop. Unintelligent, spammy guest blogging is a waste of time and effort. The "marketers" who suck at guest blogging are likely approaching it all wrong. Typically, they dive in with zero strategy and throw up a couple of no-value posts focused solely on getting backlinks (also called an inbound link). Even worse. They take a crappy article, spin it (make lots of slightly [...]

How’s your content? Do your website visitors actually want to read it?

I was interested in a job advertisement for a freelance writer I came across recently. I could almost feel the advertiser’s frustration in the text of his ad. He wanted someone to write 2 – 4 posts a month for his blog. Sounds straightforward enough, right? Well, it would seem not. The following words formed part of his freelancing ad (paraphrased) “I just want someone who can write posts that my visitors actually want to read!” I don’t have the ad to hand right now, but I’m sure there was at LEAST one exclamation point in there. This guy’s [...]