Something to think about CopyHeroes... The COVID-19 pandemic has had a brutal impact on businesses, large and small. As a result, it’s tempting to think that every company out there is scaling back on both its marketing and copywriting. But a lot of companies are actually ramping up their online marketing efforts. And — as surprising as this may sound — this is particularly true for a lot of local retail companies. These are the companies in your community. The stores on Main Street and in your local malls. Many can’t open their doors. But they’re doing what they [...]
There’s a long-standing debate raging about whether an email marketing specialist is a wise investment when compared to going the social media marketing route (Facebook, LinkedIn, Twitter, Instagram etc.). Some claim email marketing is dead and social media marketing is (exclusively) the way to go. But, the truth is out there, and I think it’s time to take a cold, hard look at the facts to establish once and for all where email marketing stands in the digital marketing ecosystem. After all, it’s your bottom line we’re talking about and you need to know if your marketing spend is [...]
GDPR or the General Data Protection Regulation comes into effect on 25 May. But, what is it and why should you care? Here's a short video that explains GDPR, the origins of this piece of European legislation, what its designed to do and the global impact it could have.
AI, it is what it is In this strictly non-technical article, I’ll dissect AI and some closely related disruptive technologies as they relate to a digital marketing agency. I'll discuss why it's important to partner with a digital marketing agency that understands how to exploit these technologies while maintaining the human element of the client-agency relationship. And, I'll provide you with my useful definitions of some used and abused buzzwords - again strictly non-technical. You'll also get answers to the following questions: What are some of the main technologies that feed into Artificial Intelligence? How are they best exploited [...]
If you’re in business, there’s a serious profit opportunity right under your nose. However, here’s a sad fact. This opportunity is either ignored completely or, in most cases, not fully exploited by most businesses. Too often, the value of existing customers and the potential they represent for increased revenue and profits is neglected at worst or mismanaged at best. But, a 25% increase in profits without new customers? Sure, why not? According to Management Consultancy, Bain & Co, it’s entirely possible. Bain & Co is one of the biggest (t/o $2Bn+) and most respected Management Consultancies on the planet, so it makes sense to consider what they have to say. [source: http://www.bain.com/Images/BB_Prescription_cutting_costs.pdf]. Here are the 3 keys to unlocking 25% more profit without new customers and what you’ll discover [...]