If your online marketing strategy is a dud, your ROI is probably down the toilet and you're hemorrhaging money. It's that simple. Now, it may seem an obvious thing to say, but I'm going to say it anyway. You NEED a consistent online marketing strategy. Period. It doesn't help to dabble. These days, online competition for the hearts and minds of your customers is fierce, and getting more intense every day. You've got to have skin in the game and get serious about this stuff if you want to see results. If you don't, the lack of results from your online marketing strategy is
News, views, strategy and tips to help you connect the digital marketing dots.
A zero BS resource for businesses, or anyone else, focused on ROI and digital marketing that gets results.
“No matter what, the very first piece of social media real estate I’d start with is a blog.”
- Chris Brogan
Founder of New Marketing Labs
“Focus on the core problem that your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.”
- Laura Fitton
Inbound Marketing Evangelist at HubSpot
“The difference between sales and marketing is that marketing owns the message and sales owns the relationship.”
- John Jantsch,
Author of Duct Tape Marketing