If your online marketing strategy is a dud, your ROI is probably down the toilet and you’re hemorrhaging money.
It’s that simple.
Now, it may seem an obvious thing to say, but I’m going to say it anyway.
You NEED a consistent online marketing strategy. Period.
It doesn’t help to dabble.
These days, online competition for the hearts and minds of your customers is fierce, and getting more intense every day.
You’ve got to have skin in the game and get serious about this stuff if you want to see results.
If you don’t, the lack of results from your online marketing strategy is going to frustrate the hell out of you.
And, life’s too short to be frustrated when you can actually do something about it.
Nice try, but no cigar…
To be fair, I often find my clients have some pieces of a half-decent online marketing strategy in place.
Unfortunately, if you only have limited pieces of the online lead generation puzzle worked out, it isn’t going to get you too far.
So, what’s usually missing?
Here’s one or two examples:
- A complete “end-to-end” strategy – one where the pieces are designed to work together towards a pre-defined end result.
- A road map to develop your online marketing strategy from where it is today to where you need it to be.
- The right kind of quality content – critical to good search engine placement and visitor engagement, retention and development.
Obviously, there’s a host of other issues that crop up, but lack of quality content is huge.
By the way, if you’re currently trying make a success of online lead generation without a blog…well, good luck with that one.
For now, let’s drill down on content, a subject very close to my heart.
Online marketing strategy – the content imperative
The starting point of any well thought-out and intelligently executed online marketing strategy is content.
In fact, content is at the very heart of most online marketing strategies; such as Inbound Marketing for example.
If you’re unfamiliar with Inbound Marketing, just think of it as getting customers to come to you, from your website, as part of a natural flow.
As a method of online lead generation, it beats the pants off more intrusive marketing methods like cold calling and cold emails (spam).
More on content
I’ve recently written a special report entitled “Why Professionally Written Content is The Lifeblood of Your Business Website”.
My short report explores the absolute imperative of keeping your business website updated with fresh, engaging content.
That is, content that Google loves and rewards you for providing.
My report gives context to where we find ourselves today in our efforts to provide the right kind of content to improve SEO (Search Engine Optimization).
If you’d like your free copy of “Why Professionally Written Content is the Lifeblood of Your Business Website” just click the link below.