Relevance is everything
It all starts with delivering relevant content that encourages visitors to engage and re-engage with your website.
For example, a brand-new website visitor is far less interested in your recent move to new premises than they are in discovering a piece of content that delivers value immediately by helping them solve a problem. Something that makes them bookmark your website and come back for more.
This is the difference between online marketing success and failure.
I’ve written for Fortune 500 companies including Home Depot (#28), IBM (#31), Kimberly-Clark (#151) as well as Bain & Company, Fujitsu, Sequential Networks, Wanos Networks, AARK & The Huffington Post.